

Poor decisions cost millions.
- The product manager who didn't budget for user research because they were afraid of looking wrong. Only to cost the company millions when the product failed and lose their job.
- The well known finance company who wasted an estimated £360,000 developing a product that tested abysmally just before launch (they should have tested at the start) and had to be canned.
- The telecoms company whose UX agency were putting a positive spin on the results, leading them to make bad decisions.
These situations are entirely avoidable.
Too often, businesses lose millions fixing problems that could have been prevented, or launching products that never resonate. At Prestige UX, we bring the rigour of psychology and behavioural science to uncover why customers act the way they do. We cut through opinion with data and evidence, reveal the hidden barriers costing you sales, and give you the clarity to make confident, high-impact decisions. The result are experiences your customers love and growth your business can measure.
Over 20 years, I’ve worked with the world's leading brands and seen them reap the benefits of research: making informed decisions, launching tested products with confidence, identifying new commercial opportunities, increasing conversion and sales. I’ve also seen how the best teams get the biggest results and how few highly experienced specialists there are who can truly deliver that level of insight.
When you want your digital experiences to delight customers and deliver results, you need expertise - you need Prestige UX.
Lisa Duddington MSc BSc
Founder
We love sharing our skills, knowledge and passion. You'll often find us in the media, at conferences, in books and webinars. We also mentor and coach - we can upskill your team with advanced research techniques, persuasive and behavioural design skills.